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Archive for the ‘Marketing’ Category

Condom scientists keep stepping up their game

Posted by Condomologist on March 1, 2010

There’s no questions a good chunk of change goes into developing new, eye-catching, genital-tingling condoms and that variety has seriously increased since the early part of the century. Now we’ve got Trojan Fire and Ice, made to warm the penis and tingle the vagina. I keep coming back to Icy Hot or Ben Gay and any male athlete who’s ever let those hot-cold creams near their balls knows it’s in some ways worse than blunt force to the nuts. I imagine these condoms do not induce pain, but I wonder if other guys will make that same association. On second thought, it makes me think of American Gladiators, but I digress.

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AIDS-Condom-Genital-Shield Craziness

Posted by Condomologist on June 24, 2009

It’s hard to take a guy seriously who seems to have very little grasp on some of the basics of sexually transmitted infections, but Doug Sturlingh (see pic below) claims to have 2 patents that will make anyone willing to buy them “trillions in earnings.” So says the inventor of the bizarrely named AIDS-Condom-Gential-Shield — why the hyphens I have no clue — which involves a 2-part combination condom and molded scrotum covering that connect to one another and provide protection against skin-to-skin based infections like Herpes, Syphilis and HPV. The invention, like the Sensis and TheyFit condoms, is not a bad idea, but it’s hard to get on board with products that seem more the brainchild of money-hungry entrepeneurs than sexual health gurus — though I guess that’s how most products come to fruition. Seems like a gimmick to me, but at least reading an at-times incoherent interview with Sturlingh   provided me with some amusement. Before he’s going to sell any patents, someone needs to explain to him the difference between HIV and AIDS and the fact that his invention is no more likely to prevent against HIV infection than the thousands of other condoms on the market.

doug-sturlingh

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Sensis condom testers wanted!

Posted by Condomologist on June 16, 2009

As I wrote about awhile back, there’s a new condom on the market called Sensis, which promotes its QuickStrips technology as a foolproof way to put on a condom without the fumbling and bumbling associated with other condoms. I’ll admit that putting on a condom is not the easiest of tasks, so while I mocked it a bit in my previous post, I’m willing to give these condoms their props if the people respond. If you’ve used one already, please give me your feedback. And if you want a free sample, I’ll happily send you the one I just received in the mail. Just shoot me an email. I’ll leave you with the write-up from the insert that came along with my sample.

Because of the new Quickstrips technology, condom application is quick and secure every time. The tabs mean no more fumbling to figure out which side is correct — a true benefit since 30% of the time users initially put condoms on incorrectly and then have to flip it, at which point it’s contaminated. Given your hands don’t even have to touch the condom you avoid nicks and breaks plus the lubricant stays on the condom — no messy hands. As one user said, “This is great because even drunk in the dark, I can get this on!” Like we said, “Quick, easy, safe, secure.”

I’ll simply point out — especially in the wake of the withdrawal effectiveness debate — that studies have shown that pre-cum does not contain sperm, despite what most people in the sex ed world will tell you, unless the sperm comes from a previous ejaculation where the man has not cleared his urethra by urinating. So the chances that putting a condom on upside down, then quickly realizing the error and putting it on correctly, will lead to pregnancy is slim-to-none. But like I said, if folks want Quickstrips for ease of use, then let them have Quickstrips.

Posted in Condom Brands and Styles, Distribution and Availability, Education, Marketing, Research and Study, Uncategorized | Tagged: , , , , | 1 Comment »

Trash Talk with Condom Ads

Posted by Condomologist on June 13, 2009

My partner in crime on the rap stage, dude named TWise living down in Mexico, put me on to this hilarious ad from condom company Tulipan, some pre-match intimidation prior to Argentina facing off against Brazil in soccer.

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Vietnam Condom Boutique Goes Upscale

Posted by Condomologist on May 18, 2009

 From a story out of Ho Chi Minh City, Vietnam:

In Vietnam’s fast-growing commercial capital Ho Chi Minh City, most people buy cheap condoms from no-frills roadside kiosks, at the drug store or in supermarkets.

But two brothers have opened an upmarket condom boutique here, saying customers want more choice and more sophisticated options — even in a country known for being socially conservative, where sex education is taboo.

The shop, called Volcano, makes no attempt to hide what it’s selling. Condom boxes are stuck to the glass doors of the tiny store, the walls are painted pink and shelves are stacked with condoms from across Asia.

“To open this shop we spent more than 20 million dong,” but first-week sales reached around 1.5 million dong and revenue now exceeds 10 million dong per week, [shop owner Nguyen Hoang] Long says.

Sorry, I couldn’t resist when I found out that Vietnamese currency was called the Dong.

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The Skyn’s Got Competition

Posted by Condomologist on May 13, 2009

My bad folks: I missed the launch of the new Durex Avanti Bare condom, a newer version of the old Avanti, the big difference being this one’s made out of polyisoprene, not polyurethane, which the marketing gurus claim is softer and thinner than everything else on the market. Can’t vouch for any reviews, but for those with latex allergies or for fans of the Lifestyle Skyn — also made of polyisoprene — it may be worth a shot. Note: warnings are attached not to use oil-based lubricants with this material, despite it being okay to use with polyurethane.  Enjoy all you poly fans.

 

avanti bare

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The envy of other latex condoms

Posted by Condomologist on May 11, 2009

Though not yet on the market, in the works is a hypo-allergenic latex condom called Envy, made from a material called Vytex, to be produced by condom manufacturer Alatech, the company that recently lost its huge USAID contract to overseas contractors and was thought to be forced to lay off some 300 workers. To be clear, the claim is not that these condoms are completely free of the antigenic proteins that can cause allergic reactions in normal latex, but that they contain “virtually undetectable levels” of these proteins. If these come to the market, they’d still be competing with the non-latex brands out there — Lifestyle Skyn, Trojan Supra, Durex Avanti — so one of the biggest questions will be one of price, since the existing polyurethane and polyisoprene condoms cost a pretty penny. I’ll keep my eyes and ears open as things develop.

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Bizarro Condom Ads

Posted by Condomologist on May 9, 2009

From the folks at Web Urbanist comes some creative condom advertising, including some new ones I’d never seen before. The first one’s kinda trippy and clever, and most importantly the message is sex-positive and encourages sexual exploration. The second ad depicts Lil’ Wayne getting arrested, and as his pockets are emptied, the cop finds condoms — the message being at least he’s going down “strapped.” I found it wonderfully ironic, in that my initial reaction was (and still is), I’m surprised Wayne would want to promote condoms by implying that he likes it from behind from another dude. Maybe he can unintentionally do more to eradicate homophobia and promote safer sex among hip-hoppers than he ever desired or thought possible. So Wayne, I request that in addition to your endorsement of Strapped Condoms, you be the one to record the informational video on the site (instead of the white ladies who currently do the voice-overs), since the condoms are clearly targeting the black community. You’d make it much more enjoyable to listen to.

abstract safe sex

lil wayne condoms

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No animals. No kids. No shit.

Posted by Condomologist on May 1, 2009

Those are the words of the legendary Dan Savage. But everything else goes. Enjoy.

 

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I’m in love with the Condom Fairy

Posted by Condomologist on April 24, 2009

Lifestyle Skyn — the relatively new non-latex, polyisoprene style condom — takes their new super sexy advertising one step further and adds a lovely touch of humour.

 

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