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Condom Condom

Posted by Condomologist on April 22, 2009

Check out the mass media campaign launched over the last year or so in India. Funded by the Bill and Melinda Gates Foundation and produced by the BBC World Service Trust, the campaign aims to normalise condom usage and make it more socially acceptable, encouraging Indians to do away with the taboo nature of the word and say and hear the word “condom” out loud. Play condom trivia with parrot mascot, download the sweet condom ringtone — all the cool kids are doing it — and watch the ad of the old lady and her dog named Condom.


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